Guys Read Motion Graphic

Guys Read is a program that encourages literacy for young boys who might have trouble reading or just don't want to read. The group recommends books full of action and adventure to foster an interest in reading while boys are still young. This advertisement for Guys Read uses this same spirit of adventure to guide the viewer through a series of scenes that a boy might read about in a book. This motion graphic was illustrated in Adobe Illustrator and animated in Adobe After Effects